DEWA SELECTED BRANDS STORIES
IN PLAIN SIGHT – THE VALUE OF INVISIBLE RESOURCES
We want to inspire local makers to remain vigilant of miscellaneous scraps from agriculture and manufacturing processes—both craft and commercial—closer to home. These are, perhaps, a new source of raw materials which can be transformed into something that is altogether a merchandise and a merit for consumers.
Throughout this project, consumers will get an opportunity to learn and realize the legacy and story behind each product, which is a result of exploration, examination, and experimentation to reduce environmental impact and extend the extortion of the Earth’s resources.
The “value” of these “wastes” had already existed. It just takes a keen eye to notice, and little by little, refine and polish these hidden gems until they are beaming with excellence and effectiveness for consumers.